Monday, August 9, 2010

How to pick your jeweler

Deciding where to make your next jewelry purchase

So now that you are ready to purchase that beautiful gift, how do you decide where to make that purchase?

You can go to the Internet and start shopping on-line. The only problem with that is that you have to pay for the item in full up-front and hope you like what you see when that Fed Ex or UPS truck pulls up to your house. If you are unhappy with your purchase, now you have to return the item and wait for that credit to appear on your statement, good luck.

You can try going to your local mall and choose from one of those chain stores, hopefully the quality and price satisfies your needs. Most of those stores will offer you a store credit if you are unhappy with your purchase, but you need to ask.

You can go to your local jewelry store, usually offering a limited selection and most likely charge you 2-3 times what you might pay at a downtown jewelry district store.

So my advice would be to find a store that in located in a jewelry district in your home town that offers a large selection, money back guarantee, been in business for many years, hopefully has a web page you can preview their inventory before making the trip down, and most important has a good reputation.

Now how do you find this perfect combination of quality, good value, money back guarantee, web page and a large selection to choose from?

If you happen to live in Southern California and are willing to make the drive into Downtown Los Angeles, than I would recommend that you visit our beautiful showroom located at 550 South Hill Street at Suite #1020. You can preview our inventory at and call us to make sure the item you want is in stock. You can also view our videos at and

If you live in other parts of the country that have a jewelry district, try to talk to friends who have had good experience with a particular vendor and start your shopping there. You will most likely save lots of money by making the trip, but make sure you know who you are dealing with. Most vendors are not very reliable, so get a good referral to be safe.

I hope I have been helpful in making that important decision.

If you like this article than please let me know, and if you have any comments they are appreciated as well............................Sol Dunst


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